Who are we.
Business concept / purpose of the company
RailAway is positioned as the leading provider of leisure day trip and multi-day excursion offers, with additional services in Switzerland for individual and group passengers. As a tourist marketing organisation, RailAway is responsible for conception, purchase, marketing and production for SBB and public transport. RailAway is the trademark for attractive, varied and low-price leisure experiences for SBB and licensed transport companies.
Vision und mission
Vision
RailAway keeps Switzerland moving, as a country for holidays and leisure activities using public transport, thereby increasing the traffic revenue from public transport by raising the modal split. By 2015 RailAway will be generating an annual turnover of 100 million via leisure offers.
Mission
RailAway …
…makes Switzerland attractive as a travel and holiday destination using trains, funiculars / cableways, buses and boats, via a factory of leisure ideas. We thereby make a positive contribution with regard to revenue for the entire public transport system
…is the specialist in marketing for public transport services, in conjunction with primary holiday and leisure requirements
…makes Switzerland bookable and saleable as a travel and holiday destination, using trains, funiculars / cableways, buses and boats; at the station, on the Internet and via third parties
…generates advertising revenue in the leisure market, which flows continuously and in a targeted way into public transport marketing
…is a sound partner for tourism organisations, events organisers and other partners for marketing leisure offers and cooperation
Our organisation
62 employees at two different locations are committed to the success of RailAway every day. The head office is in Lucerne and there is another branch in Lausanne.
Organigramm
Management
The management of RailAway AG consists of the CEO, the managers of the Finance / Personnel, Marketing and Staff departments, and the heads of the business units. The management team meets every 14 days and holds a closed meeting every quarter.
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Annual reports
RailAway promotes leisure ideas — and Switzerland travels there using public transport. You can find out which offers the Swiss use most via our annual reports.
Annual report 2011 (available end of June 2012)
Annual report 2010 (in german)
Annual report 2009 (in german)
Annual report 2008 (in german)
Annual report 2007 (in german)
Annual report 2006 (in german)
Annual report 2005 (in german)
Turnover
As a young and motivated company, the turnover of RailAway has risen sharply in the last few years.
2011: following
2010: CHF 74 million excl. Incoming
2009: CHF 78 million excl. Incoming
2008: CHF 80 million excl. Incoming
2007: CHF 66 million excl. Incoming
2006: CHF 72 million excl. Incoming
2005: CHF 59 million excl. Incoming
2004: CHF 43 million excl. Incoming
2003: CHF 38 million excl. Incoming
2002: CHF 33 million excl. Incoming
2001: CHF 25 million excl. Incoming
2000: CHF 21 million excl. Incoming
Our salespoints
With around 450 stations, RailAway has the densest sales network in Swiss tourism. This includes all salespoints of SBB and the largest licensed transport companies. The most frequently booked leisure offers are also available at SBB ticket machines.
RailAway AG wins «Milestone 2005»
This prize is awarded every year by the trade journal, «hotel+tourismus revue», in conjunction with the State Secretariat for Economic Affairs (SECO) and the Swiss Tourism Association. The CEO of RailAway, René Kamer, accepted the prize for an «outstanding project» in the presence of more than 400 people from the realms of tourism, business and politics.
Partnerships
As the largest leisure activity provider in Switzerland, we have more than 700 partnerships across a wide and comprehensive network in the tourism and events market. You will find information here on how to use this network or work together with us.
Contact
RailAway AG
Schweizerische Bundesbahnen SBB
Zentralstrasse 7
6002 Luzern
Phone: 051 227 33 81
Fax: 051 227 11 19
feedback(at)railaway.ch
How to find us
Our offices are in the train station of Lucerne situated next to track 3 in the 5t floor. The entrance is located directly in front of the copy shop.
