Partnership guidelines.

If, however, your partnership proposal meets the following criteria, RailAway AG will gladly review your application for a possible collaborationt.

• Criterion: Economic benefit.
  Your project achieves RailAway AG's economic goals such as higher sales, higher earnings or greater profitability, or is likely to have a positive impact on traffic development and/or improve the percentage of costs covered.
  
  

• Criterion: Support for marketing goals/corporate positioning.
  Your project supports RailAway AG’s current marketing and communication goals and respects its corporate positioning.
  
  

• Criterion: No monetary payments.
  In partnerships, RailAway AG does not make any monetary payments to partners.  The consideration expected by the partner must be covered by appropriate communication measures or contributions in kind.
  
  

• Criterion: Strong role of RailAway AG.
  RailAway AG requires a leading role in any partnerships. It will accept the role of second partner in exceptional cases, however – if, for example, a stronger role would be not be possible without financial involvement and RailAway AG is still interested in the partnership.
  
  

• Criterion: RailAway AG partners strong brands.
  RailAway AG’s partners are among the leaders in their respective markets and have an impeccable image.  The partnership should further the development of the RailAway AG brand.
  
  

• Criterion: Excluded sectors.
  Erotica, pharmaceuticals, addictive substances such as tobacco or alcohol, political  elections, polarised messages.